3 years ago 3 years ago

4 Ways Shein Dominates Overseas Fast Fashion Sales

Outproducing Zara and H&M, Shein ranks as the top shopping app in over 50 countries. But how?

by Jennelle Ohene-Agyei 3 years ago3 years ago

Chinese-owned fast fashion company Shein is one of the fastest-growing e-commerce companies in the world.

Popular among teens, this billion-dollar company is making fashion more accessible.

Certain marketing tactics help Shein dominate the fast-fashion industry.

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Gen Z, Online Shopping, Shein

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Posted by Jennelle Ohene-Agyei

Jennelle Ohene-Agyei is a Political Science and Chinese studies major at Macaulay Honors College. She hopes to share her interest in Chinese culture with larger audiences.